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Growth for companies buyers research before they buy

Buyers now ask an assistant what to buy before they ever reach a search results page. Codnity Growth gets you named in that answer, then makes sure the page they land on sells. Answer engine optimization, paid media, product and landing pages, and the automation behind the order.

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Trusted by growing companies

Four services that make each other cheaper

The four services work as one growth system. Answer engine optimization creates demand capture and message intelligence; media buying buys controlled attention; landing pages turn that attention into action; AI agents produce the creative and remove the repetitive follow-up. The advantage is compounding work: each service improves the inputs, economics or speed of the next.

Answer engine optimization and AI visibility

Answer engine optimization makes your brand and your products easier for ChatGPT, Perplexity and Google AI features to cite when buyers ask product, comparison and recommendation questions. Codnity builds the evidence base and prompt coverage behind those appearances, then routes qualified visitors to pages designed to convert.
  • Technical and schema
  • Answer-shaped content
  • Entity and citation work
  • AI-visibility tracking
answer engine optimization →

Media buying and paid media

Media buying gives Codnity a controlled way to test demand, audiences, offers and creative while organic visibility compounds. Google Shopping, Performance Max and Meta become more efficient when the product feed, the landing page and the intent model are informed by the questions buyers actually ask.
  • Shopping, Search and PMax
  • Meta prospecting and retargeting
  • Creative testing
  • Conversion tracking that works
media buying →

Landing page design and CRO

Landing pages are where search intent meets a commercial decision. Codnity builds product, collection and campaign pages around one intent, one promise and one next step, then removes the friction between the click and the order.
  • Built, not templated
  • Fast by default
  • One page per intent
  • Wired to store and CRM
landing page design →

AI agents and marketing automation

AI agents produce the marketing work that repeats at catalogue scale: product visuals and ad creative in every size a channel asks for, campaign copy, and listing and collection descriptions. Codnity wires the automation underneath, so an abandoned checkout or a wholesale account application reaches a person before it goes cold, and every agent stops for your approval.
  • Product visuals for every ad size
  • Copy at catalogue scale
  • Cart and enquiry recovery
  • Everything stops for approval
AI agents for business →

The stack the work runs on

ChatGPTClaudeGeminiPerplexityGrokSemrushAhrefsSearch ConsoleGoogle AnalyticsGoogle AdsMetaShopifyWordPressWebflowFramerWix

Answer engines, the search and paid platforms the work is measured in, and the builders the pages actually ship on.

Why AI search changed how buyers find you

More than a billion people now use AI platforms to look things up. Google searches are falling, and most searches end without a click anyway. Visibility has stopped meaning ranked beneath the answer and started meaning named inside it.

Answer engine optimization fits any business whose buyer compares before they buy. A shopper weighing two brands, a distributor sourcing a supplier: both are gathering information, and an assistant is now where they gather it.

DTC ecommerceB2B wholesale and distributionSkincare and supplementsApparel and footwearFood and beverageIndustrial and MRO supply

Not sure whether yours behaves the same way? That is a fifteen-minute answer, and sometimes the answer is no.

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Paid media at 7.66%. Answer engine optimization higher still.

Site users, 6 months13,537paid + non-paid combined
Wholesale leads, 6 months1,123form completions, every source
Overall conversion5.83%site-wide, all traffic
Markets reached10UK, NL, DE, ES, BE, FR, PL, CZ, SE, PT
Google paid ads we ran8,107 users7.66% conversion
Google organic1,668 users4.64% conversion
ChatGPT referrals229 users15.79% conversion

Paid carried the volume: 8,107 users at 7.66%, against a 2–3% B2B paid-ads benchmark. The landing pages, the targeting and the ad copy were ours. AI referrals converted best at 15.79%, but on 229 visits, roughly 3% of all leads. GA4 also splits that source across two rows, 15.79% and 11.01%. At this sample size it is a strong early signal, not a settled rate, and we would rather say so than have you find it in the screenshot.

GA4 source/channel table showing ChatGPT-referred traffic converting at 15.79% against Google paid at 7.66%, beside a country breakdown led by the UK, Netherlands, Germany and Spain.
GA4 Source/Channel and Country, 6 months, brand redacted. Top 10 countries: UK, NL, DE, ES, BE, FR, PL, CZ, SE, PT. Pan-European, not a home-market boost.

Before Codnity Growth was a unit, our founder ran growth at a European B2B wholesaler. Flat organic, expensive paid, invisible in AI engines. We ran the whole system: paid media, landing pages, AI SEO and answer engine optimization, CRO. Paid carried the volume. Answer engine optimization converted best.

The buyer changes, the sequence does not. A distributor sourcing a new supplier and a shopper choosing between two skincare brands both ask before they commit, and both now ask an assistant first. Order sizes differ. The order of the work does not.

How the AEO half was built And the paid half

What nobody in this category will tell you

AI visibility does not become durable because someone promises a five-day ranking miracle. The first month should usually expose the baseline, the missing evidence and the highest-leverage changes. In reality, to hit results consistently you need at least three to six months, more if your competition has already started.

What it is sold as1 week
What it actually takes3 to 6 months
  1. Month 1Audit and baseline
  2. Month 2Evidence changes
  3. Months 3–4Early citations
  4. Months 5–6Compounding

Tell us which part is not paying for itself

Nobody names you in AI answers. Paid costs more every quarter and returns less. The page loses the buyer after the click. The follow-up waits until morning. Whichever one it is, start there. You get back what we would do first, and whether it is worth doing at all.

You get a written answer, not an invitation to a discovery call.

Answer engine optimization FAQ

Questions we get asked

What is answer engine optimization?

Answer engine optimization, or AEO, is the work of getting your company named inside AI answers on ChatGPT, Google AI Overviews, Perplexity and Claude. The unit of success is a citation, not a ranking. It uses the same raw material as SEO, clear pages that answer real questions, but it wins on pages written as answers rather than as articles.